Started in 2001 by the current directors Karen Bell and Julian Millichap, ICE Creative was born out of the Inspire, Create, Evolve. Prior to this they worked together for 12 years defining and controlling the brand image for a global player in the engineering sector.
"Our success set a precedent in the market worldwide through the brand we had created. It was radically different and creative whilst still presenting information in a way that was accurate and easy to use. This inspired our competitors to play catch up and mimic the 'sexy' marketing that had been hitherto ignored. We reacted to this by further developing the brand, to keep ahead of the competition and watch everyone else follow our lead."
With 100% belief in our abilities we decided to pursue our dream and start a different kind of design agency. We were determined to create the ideal working model for a graphic design company that would always operate with integrity, honesty, reliability and passion.
Fortunately our confidence was justified and quickly we began winning more and more business from companies that recognised us as a different and trustworthy creative resource. We still live by those values that we started with:
> affordable
> approachable
> efficient
> highly creative
